Social media is a great way for charities to spread the word, connect with people, and even raise funds. But with so many platforms and so much content out there, it can be tough to know where to start. Whether you're just getting started or looking for new ways to make your social media efforts more effective, this guide will help you make social media work for your charity in 2025.
At Kindly Social, we’re all about helping charities make the most of social media. So let’s dive into some simple, effective tips to boost your social media game this year.
1. Set Clear Goals for Your Social Media
Before you jump into posting, take a moment to think about what you want to achieve.
Ask yourself:
Do you want to raise awareness about your cause?
Are you hoping to attract new volunteers or donors?
Do you want to engage more with your current supporters?
Knowing your goals will help you create a focused strategy that supports your charity's mission. For example, if you're running a fundraising campaign, your goal might be to raise a certain amount of money or get a set number of donations.
2. Know Where Your Audience Hangs Out
Different social media platforms attract different types of people. If you want to reach the right audience, it’s important to understand where they spend their time.
Facebook: Great for sharing updates, creating events, and building a community.
Instagram: Perfect for sharing visuals—photos, stories, and short videos. It's especially good for reaching younger people.
Twitter: Best for quick updates and engaging in real-time conversations.
LinkedIn: Ideal for connecting with professionals and sharing more detailed, thought-provoking content.
TikTok: A fun, creative space for sharing short, engaging videos (especially great for younger audiences).
Don’t feel like you have to be on every platform. Focus on the ones that your supporters are most active on, and build your strategy around them.
3. Create Content People Want to Share
To get noticed on social media, you need to post content that grabs attention. Share stories that show the impact your charity is making, and don’t be afraid to get personal. People love to connect with real stories.
Here are some ideas to get you started:
Impact stories: Share real stories from people your charity has helped, whether it's through photos, videos, or personal testimonials.
Behind-the-scenes content: Show what goes on behind the scenes at your charity—volunteers working, staff planning, or setting up for events.
User-generated content: Encourage your supporters to share their own stories about why they support your charity, then share those stories on your page. It makes your supporters feel valued and helps spread the word.
Clear calls to action: Always tell people how they can help—whether it’s donating, volunteering, or simply sharing your post.
4. Embrace the Power of Video
Videos are one of the most engaging types of content on social media. Whether it’s a short thank-you video to your donors, a quick update on a project, or a heartfelt story from someone who’s benefited from your charity, videos are a great way to connect with people emotionally.
Live videos can also be a fantastic way to engage with your audience in real time. You can host Q&A sessions, stream fundraising events, or go live to give updates on your projects. Facebook, Instagram, and TikTok all make it easy to go live, so try it out and see what works best for your audience.
5. Team Up with Influencers and Partners
You don’t have to do it alone! Partnering with influencers or other organisations can help you reach a wider audience. Look for people who are already passionate about your cause, whether they’re local celebrities, influencers, or even businesses that share your values.
Working with the right partners can help your charity get more visibility, build trust, and inspire more people to get involved. Whether they help promote your campaign or share their own personal experiences with your charity, these partnerships can go a long way in spreading the word.
6. Run Fun Campaigns and Challenges
One of the best ways to get your audience excited and involved is by creating a social media challenge or campaign. It doesn’t have to be complicated—just something fun and easy for people to participate in.
For example, you could create a hashtag challenge, where people post photos or videos related to your cause and use your hashtag. Or you could encourage people to raise funds or donate by challenging them to do something creative (like a "donate your coffee money" challenge). These types of campaigns help create buzz and get people talking about your charity.
7. Track Your Progress and Adjust
Social media isn’t a set-it-and-forget-it type of thing. It’s important to track how your posts are performing and adjust your strategy based on what’s working and what isn’t.
If something’s working, do more of it! If not, try changing up your approach. Social media is always evolving, so it’s important to stay flexible and keep experimenting.
8. Plan Around Important Dates and Events
There are certain dates and events throughout the year that are perfect opportunities to engage your audience on social media. Whether it’s Giving Tuesday, a big holiday, or an awareness day related to your cause, these times are perfect for running special campaigns or events.
Start planning ahead so you can build excitement leading up to those key dates. You can even run countdowns, sneak peeks, or special offers to keep your audience engaged and looking forward to what’s coming next.
9. Be Consistent and Keep It Real
The key to a successful social media presence is consistency. Make sure you're posting regularly so your followers know when to expect new content from you. But consistency doesn’t just mean posting often—it also means being true to your charity’s voice and mission.
People want to connect with real, authentic organisations. Don’t be afraid to share the ups and downs, the victories and the challenges. When you’re genuine and transparent, people will feel more connected to your cause and more motivated to get involved.
In Conclusion
Social media is a powerful tool for charities, and when used the right way, it can help you connect with more people, raise awareness, and achieve your goals. By setting clear goals, knowing your audience, creating shareable content, and staying consistent, you can make social media work for your charity in 2025.
If you’re looking for help with your social media strategy, we at Kindly Social are here to support you. Whether you need advice, content ideas, or full-on social media management, we’d love to help you reach your goals this year.
コメント